W-Commerce is the new E-Commerce

Fashion has always been, and will always be, a status defining part of our civilization. People are increasingly relying on social media to reveal themselves to platforms, or better yet, communities, where like-minded people can act, react, and interact – all this to phrase their opinion, mood, emotion and affiliation through them. The choices they make in what to wear tell a lot about their personality. Observing what and how they wear has evolved into a new e-commerce opportunity.


Brands participating in the fashion industry invest both financial and human resources into gathering as much information about their customers as possible, with in-depth customer journey optimalization and buyer cycle tracking. What they did not have access to before, however,  is the actual post-sale information about product wearing. Sure, there are a lot of user-generated social media content, but those only tell a moment about the ”history” of a given product. This staggering number of valuable data generated in the process of using products cannot remain unexplored.


The purpose of w-commerce is to shape the user experience, so to accommodate to the greatest extent possible the actual needs of the customers, by serving impactful technological solutions that answer to one of the most important unanswered questions of the fashion industry: When do the Customers wear what, how and why? And how can Brands keep track of what happens with their products after they’re purchased?

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