Breaking New Grounds For Brands

Brands participating in the fashion industry invest both financial and human resources into gathering as much information about their customers as possible, with in-depth customer journey optimalization and buyer cycle tracking.

What they did not have access to before, however, is the actual post-sale information about product wearing. Sure, there are a lot of user-generated social media content, but those only tell a moment about the ’history’ of a given product. This staggering number of valuable data generated in the process of using products cannot remain unexplored.

/Photo www.vetementswebsite.com

The purpose of creating w-commerce is to shape the user experience, so to accommodate to the greatest extent possible the actual needs of the customers, by searching impactful technological solutions that answer to one of the most important unanswered questions of the fashion industry: When do the Customers wear what, how and why? And how can Brands keep track of what happens with their products after they are purchased?

Our Digital Footprint

Data analytics is not new to the Fashion industry. Yet, new sources of data are now available, such as mobile devices or social media platforms. Gathering and processing unstructured data remains one of the main challenges of the sector. These vast new sets of data can how analysed and produce isnight into local or global fashion trends.

Outsourced Vs. In-House Solutions

The largest multinational companies do not necessarily carry on researches in-house, often rahter recurring to external specialized companies who undergo very expensive large quantitative and qualitative studies. Acquired data is then stored in a databese and remains at the disposal of the company’s users (e.g., Product and Marketing Directors). Although, ongoing tracking studies may be undertaken, they are considerably pricey and the base cluster is hardly the same.

Buyer And Product Cycles

As offline product buying habits are being replaced by a digital-first discovery process combined with social searches, recommendations and trackable online presence, a lot of data is being created on a daily basis which can be examined to align marketing and supply chain operations accordingly.

/Photo www.le21eme.com

We are offering various validated tools with which we can deliver unique data brands did not have access to before, even before industry-specific native applications has been developed. The project is upscaling in a fast pace, providing an entry point for brands and ultimately making the operations unique, simple and more efficient for the users and the partners.

To maximize the impact of our solution, existing user and customer databases of brands can be transferred to our platform, as well as providing incentive for regular usage. The service will also integrate booming tech solutions for more accurate tracking and evaluation data.

If you enjoyed reading, then we would love to meet you in the community at the website of SneakerTracker, where you can sign up and start tracking what you’re wearing every day!

In order to receive daily updates about streetwear and sneakers, follow SneakerTracker on Instagram and Facebook. For a possible feature, use the hashtag #sneakertracker when uploading your best sneaker shots!

Also, for more intel about the world of fashion and technology, check back regularly on the StyleTracker Blog, and don’t hesitate to leave your feedback!

How Lil Miquela Leads Companies To A New Marketing Solution

The existence of a social media influencer who is generated by a computer can be frightening for some people, even in 2018. But instead of making the though decision, that the presentation of Lil Miquela is actually ethical or not, rather discuss the problems it causes.

/ Lil Miquela at Prada SS18 show

To understand how technology changed the way we thinking about the people we have never even met in real life, we have to know some rules behind the scenes. Let’s see influencers just as a special type of modern celebrities. People have always had to believe in their Marie Antoinettes of their time (just think about Kim Kardashian as  an avantgarde type of the baroque queen) who they can identitify their if-I-were-rich self. For the access of the recognition they have to build an extremely strong persona for themselves. Is it because they are brands in their own right. In a world where technology is the part of everybody’s everyday routine people freely communicate their fictional characters through social media platforms like Instagram, Twitter, Snapchat etc. The main point is that no one knows the real-estate behind the characters, and the actual validitaition behind the information it communicates.

Miquela’s ars poetica consists of blurring the termination between real and unreal in life. If we are browsing her Instagram account we can see that she is standing next to real influencers. It defines the main question, that how can a fictional character who has 2 million followers be paid by the world’s most influential brands to sell their products what she is actually not wearing in real-life? Does this only include computer generated social media celebrities or actual influencers too? This leads us to a modern marketing phenomenon, that companies spend their money for influencer endorsements, and people pay for products which these unknown personas may don’t even wear in real life.

/ Lil Miquela for Highsnobiety Issue 16 Cover Story

Fashion brands have to realize that organic reach is steadily declining and stop relying on short-term tactics that used to work. Instead, they need to start building strategies on sustainable platforms. Being more selective when it comes to the networks used, investing more in tracking consumer behaviour, as well as influencer and advocacy strategies, are keys to digital marketing success.

„Fake news” and now fake influencers have eroded public’s trust in the mainstream media. Consumers are moving away from trusting institutions, vanity metrincs, and mega-influencer celebrities, and moving towards smaller and authentic real customer communities, which provide clear results, like StyleTracker.

If you enjoyed reading, then we would love to meet you in the community at the website of SneakerTracker, where you can sign up and start tracking what you’re wearing every day!

In order to receive daily updates about streetwear and sneakers, follow SneakerTracker on Instagram and Facebook. For a possible feature, use the hashtag #sneakertracker when uploading your best sneaker shots!

Also, for more intel about the world of fashion and technology, check back regularly on the StyleTracker Blog, and don’t hesitate to leave your feedback!

What You Can Have, Tracking Your Favourite Pieces Every Day

Travelling the world, showing up on a fashion event, hanging out with friends, having a bite at your favourite restaurant… in any case we love putting on our favourite designer pieces.

You can check in from anywhere, share your stories, catch up with the newest models and colorways, and get exclusive offers using StyleTracker. Be part of the first innovaive fashion-enthusiast community!

photo/ www.manrepeller.com

PERSONAL INVENTORY

Upload personal fashion collections and track what you wear every day. Buy or sell products based on your wearing habits and preferences. Make itt he part of your daily routine – it’s up to you, if you want to have it private or public.

WORLDWIDE USER MAP

Make your mark among the fist ones in the world’s most innovative fashion community! Get your trend-enthusiast friends and sign up on the global fashion map now!

WORLDWIDE COMMUNITY

Now you can have access to up-to-date fashion intelligence. Follow friends with access to each others’s digital wardrobe and see the global trends, most popular brands and pieces – all in real-time.

GAMIFICATION ELEMENTS

True fashion-lovers can earn special rewards by collecting badges like the long distance travaler and many more. Bring the worldwide game to the next level!

LOYALTY SCHEMES

Become a brand ambassador: receive special incentives, earn rewards and unlock badges for earlybird product access and discounts.

You already can track what you wear every day here with SneakerTracker!

We are sharing special rewards and more updates about fashion and technology, so don’t hesitate to leave check back regularly on StyleTracker blog!

In order to receive daily updates about fashion and streetwear, follow StyleTracker on Instagram and Facebook. For a possible feature, use the hashtag #styletracker when uploading your best fashion shots!

 

No More Stock For Sneakerheads

The global sneaker market has officially become the value of wealth. Brands try to make as much strategy as they can, to keep on with an industry which rooted in speed.

Cool kids want cool sneakers: but the problem lies in when and where can you buy The Pair. Whether you stock or wear them the process became way more complicated then it should be.

THE PROBLEM WITH WHEN AND WHERE

Speed is the most important component of buying sneakers. It changed the relationship between consumers and brands both internally and external, from selling a product to events. You have to follow the rules of the unfair dealing. If you know the location where the actual sneaker release, wake up on time and have your money ready you still have to wait hours in line for the opportunity to have a chance for the item. There are plenty of solutions for online retailers too, but the chances still the same.

SO, WE ARE AT THE FUTURE

SneakerTracker wanted to create a mechanism which leads to buying a sneaker is as easy as tying it. Since buying a sneaker became way too complicated, be part of a solution which includes the big three: collection, community and loyalty, which is the core component of the Sneaker World.

SneakerTracker is a social media platform for the sneakers, the users, and all the important players of the sneakerhead scene. You’ll be able to be part of the global sneaker game in a way you’ve never experienced before! Upload your sneaker collection and track every day what you wear. Make it part of your daily routine – it’s up to you, if you want to have it private or public. Have access to up-to-date footwear intelligence, challenging sneaker missions, and follow you friends on the Global Sneaker Map. And true sneakerheads deserve treats! You can earn special rewards and unlock badges. Since consumer culture became increasingly fast-moving we wanted to make a platform where you can get every information about the topic – all of this in real time. You don’t have to accept the absurdity of the sneaker-system! We create a gate between sneakerheads and retailers, to have special and real insight about buying a sneaker in simple way.

If you enjoyed reading, then we would love to meet you in the community at the website of SneakerTracker, where you can sign up and start tracking what you’re wearing every day!

In order to receive daily updates about streetwear and sneakers, follow SneakerTracker on Instagram and Facebook. For a possible feature, use the hashtag #sneakertracker when uploading your best sneaker shots!

Also, for more intel about the world of fashion and technology, check back regularly on the StyleTracker Blog, and don’t hesitate to leave your feedback!

Digital Currencies In The Fashion World

Why digital currency options like Bitcoin become not just an e-money instituion but the latest cultural hit?

In 2018 the physical currencies – such as banknotes and coins – continue to decline and the electronic money grew rapidly in the last 20 years.

/photo Jeauk Choi

Digital money is not stranger for people. In 1990, David Chaum founded the first idea of digital cash called DigiCash – an electronic cash company in Amsterdam – and the same time the virtual race of money had started. In more than 20 years we have met several types of electronic currency (like Paypal, which helps people shopping online a lot). However, Bitcoin was introduced only in 2008, which date offically marked the start of digital currencies.

How does it influence the business of fashion? What about if the item you are wearing is the one doing the actual virtual money? And what if that data personally generated could be exchanged for value elsewhere? There are different kind of creative solutions how fashion brands try to connect with the world of digital currencies – just think about Baggy’s Bitcoin-themed streetwear products you can buy with (what else) Bitcoin – but StyleTracker operates within the intersection of fashion and technology with a special type of virtual wallet. You can earn and collect badges, with just using the application. For the users themselves, the benefit lies in earning special rewards online which they can use for physical products all around the world, by tracking what they wear every day and following friends. We offer an ecosystem where being an active member of a fashion community is literally rewarded.

If you want to be part of the most innovative real-life fashion community join now on www.styletrkr.com !

In order to receive daily updates about fashion and streetwear, follow StyleTracker on Instagram and Facebook. For a possible feature, use the hashtag #styletracker when uploading your best fashion shots!

The Industry Is Officially Upside Down

Virgil Abloh has been named as the next artistic director of menswear at Louis Vuitton.

It is always hard for a fashion house – especially one with fantastic history like Louis Vuitton –  to name its next creative director. This conceptual decision will influence not just the future of one of the most influental luxury brand, but the industry itself.

/photo www.hardyscloset.com

Why is that everybody talking about the announcement? One thing’s for sure: everbody knows Virgil’s name. To survive far into the future, brands like Louis Vuitton must actually engage a new generation of consumers and Abloh makes such a fine line between luxury items and streetwear. We have already met this kind of bluring at his working method at Off-White and we can’t wait to see how it will appear at his first Louis Vuitton’s menswear collection. With that ars poetica Virgil made himself not just another cool designer from the US, but a modern cultural phenomenon (he has more than 1.6 million Instagram followers on his personal profile). Although people who believe in traditional fashion circle and value are not happy about the hiring. They are afraid of that the street-luxury hybrid of Virgil Abloh will make the most powerful European fashion house upside down.

The other factor behind the hype is that Virgil will be the first black artistic director in the history of Louis Vuitton and just the third black designer to head up a luxury house (alongside Olivier Rousteing, the creative director of Balmain, and Ozwald Boateng, the creative director of Givenchy menswear from 2003 to 2007).

Macabre or not, there is one thing that fashion-minded people can be sure: with this movement, the industry has officially changed, before Virgil Abloh would shown his first collection at Paris Men’s Fashion Week in June.

If you don’t want to waste anything about the latest luxury-streetwear fashion scene join now on www.styletrkr.com to be part of the most innovative real-life fashion community!

In order to receive daily updates about fashion and streetwear, follow StyleTracker on Instagram and Facebook. For a possible feature, use the hashtag #styletracker when uploading your best fashion shots!

 

The Social Landscape

If we come to social media, everybody knows that this is a very saturated digital area.

In a world where almost every member of civilized locations on the Earth can be connected anywhere at any time, the importance of social media is inevitable. The rise of community platforms over the last decade have altered ways of communication between humans in many ways, resulting in a paradigm shift about how we interact with each other. However, it’s quite obvious that not all these platforms offer the accurate information both brands and users.

/photo Le21éme

There are brands and people who use every type of social media platforms, others just choose the one. The main problem is that choosing the solution that fits you the best is not as easy as it sounds. Fashion brands have to realize that organic reach is steadily declining and stop relying on short-term tactics that used to work. Instead, they need to start building strategies on sustainable platforms. Being more selective when it comes to the networks used, investing more in tracking consumer behaviour, as well as influencer strategies, are keys to digital marketing success.

If you want to be part of the most innovative real-life fashion community join now on www.styletrkr.com !

In order to receive daily updates about fashion and streetwear, follow StyleTracker on Instagram and Facebook. For a possible feature, use the hashtag #styletracker when uploading your best fashion shots!

Welcome Roswitha in the SneakerTracker Community

We are very happy to welcome Roswitha to track what she is wearing day to day.

SneakerTracker is always glad to operate with creative minds all over the world, and we are really happy to welcome the Amsterdam based influencer in our special community.

Roswitha /picture via https://www.instagram.com/roswithaverwer/

Follow her journey and SneakerTracker experience through the world, and be part of the most unique fashion focused community!

If you enjoyed reading, then we would love to meet you in the community at the website of SneakerTracker, where you can sign up and start tracking what you’re wearing every day!

In order to receive daily updates about streetwear and sneakers, follow SneakerTracker on Instagram and Facebook. For a possible feature, use the hashtag #sneakertracker when uploading your best sneaker shots!

Also, for more intel about the world of fashion and technology, check back regularly on the StyleTracker Blog, and don’t hesitate to leave your feedback!

 

Every fashion piece has a story

Fashion is hyped and it has never been this cool before!

Over 100 million pieces of clothing are being sold every year. Being stylish or owning a special item is no more just a need, especially not only for the people who work in the industry. In 2018, fashion is about culture, status and affiliation. People all over the world just want to share their wardrobe with people, and be part of a community filled with like-minded characters.

Photo via TheManRepeller

Have you ever felt like fashion just runs too fast, and you are not able to follow  it anymore? Now StyleTracker offers the opportunity to keep in touch with friends, influencers and brands, to follow how they present their style and keep track of the best outfits. It’s the ultimate smartphone application for today’s fashion enthusiasts. If you want to be part of the most innovative real-life fashion community join now on www.styletrkr.com and track your wardrobe every day!

We are sharing special rewards and more updates about fashion and technology, so don’t hesitate to leave check back regularly on StyleTracker blog!

In order to receive daily updates about fashion and streetwear, follow StyleTracker on Instagram and Facebook. For a possible feature, use the hashtag #styletracker when uploading your best fashion shots!

Top DJs start tracking what they wear

We are very happy to welcome Andro, JumoDaddy and Sikztah in the global SneakerTracker community.

Three of Europe’s well-known, festival-native DJs have joined via our updated website this week! Signing up and pinning themselves on our global sneaker map took no more than a glance. Let’s see which pairs will they track – as always, we’ll keep you posted about the most coveted sneakers!

Andro
JumoDaddy
Sikztah

Stay tuned for more updates about influential people making their mark in the most forward-thinking streetwear platform!

If you enjoyed reading, then we would love to meet you in the community at the website of SneakerTracker, where you can sign up and start tracking what you’re wearing every day!

In order to receive daily updates about streetwear and sneakers, follow SneakerTracker on Instagram and Facebook. For a possible feature, use the hashtag #sneakertracker when uploading your best sneaker shots!

Also, for more intel about the world of fashion and technology, check back regularly on the StyleTracker Blog, and don’t hesitate to leave your feedback!